Demonstrate the strategic use of enterprise applications and analyse its impact on business productivity.

Module title & code Management Information Systems– BC 35-3
Module learning outcomes 1.  Identify strategic role of information systems in organisations in order to develop sustainable competitive advantage.

 

2.  Demonstrate the strategic use of enterprise applications and analyse its impact on business productivity.

 

 

What am I required to do in this assignment?
Assignment 1a. Group Report (20%):

 

The intense competition in today’s business environment means that tourism and hospitality businesses have to work hard to maintain and develop their competitiveness. The tourism and hospitality industries have widely adopted information technology [IT] to reduce costs, enhance operational efficiency, better customer experience, improve service quality and most importantly to build and sustain their competitive advantage(s) through the deployment of information systems across their value chain.

 

In this assignment, you are required to research the apparel tourism and hospitality business and produce a report addressing the following:

·         A brief history of competitive advantage among tourism and hospitality.

·         Factors driving the deployment of information systems for competitive advantage, by the leading tourism and hospitality business.

·         Deployment of information systems in the front-end of the value chain and the resultant competitive advantages.

·         Deployment of information systems in the back-end of the value chain and the resultant competitive advantages.

·         Pursuit of competitive advantage by the tourism and hospitality business through the deployment of emerging technologies such as Internet of Things (IoT), Artificial Intelligence (AI), Virtual / Augmented Reality etc.

Assessment structure

1.      Title page

 

2.      Table of content

 

3.      Introduction to the assignment (What are you going to discuss in your assignment – why is it important – definitions)

 

4.      Literature review (history of competitive advantage among tourism and hospitality- Factors driving the deployment of information systems by the leading tourism and hospitality business)

 

5.      Discussion about deployment of information systems in the front-end of the value chain (examples of companies deploying information systems in the front-end and advantages and benefits- challenges)

 

6.      Discussion about deployment of information systems in the backend of the value chain (examples of companies deploying information systems in the back-end and advantages and benefits-challenges)

 

7.      Discussion about the use of emerging technologies in tourism and hospitality industry. (Emerging technologies and their impact on the business in tourism and hospitality industry)

 

 

8.      Conclusion

 

9.      References- Harvard referencing style

 

Note: Mere descriptive discussions would not fetch higher grades.

 

The following criteria will be used to evaluate the task:

1.      Research rigour and conceptual clarity

2.      Analysis of the tasks and usage of relevant examples

3.      Application of theoretical/conceptual framework to address the task.

4.      Structure, Vocabulary and Cohesiveness of the written report.

 

Assignment Instructions:

 

  1. This is a group assessment. Normally, a Group should consist of 3 students.
  2. This assessment has 2 Components – a Group Written Report (20%) & a Group Discussion (30%) and carries an overall weighting of 50 % towards the final module grade.
  3. The Group Report must be submitted on-line (through MOVE) before 6pm on july.24, 2021.
  4. Your submission shall reflect the depth and breadth of your original analyses in a clear and coherent manner.
  5. Use of the relevant academic literature to support ideas and issues discussed. The range of academic sources such as texts and journals to support your arguments and comments.
  6. Your submission must be original and creative. An analytical piece of work is required. The use of ‘cut and paste’ approach will be penalised. It must be presented in a structured manner, with appropriate cover page, content page, introduction, body (with appropriate heading / sub-headings), conclusion, references, page numbered and any required appendices.
  7. Your report should be word processed and professionally presented. The length of your report should be 2000 words (+/- 10%) – excluding bibliography, presented in text of font size 12 with 1.5-line spacing. Please state the exact word count at the end of the assignment.
  8. The cover page should be attached with the assignment and uploaded through MOVE (on-line). Name of the student, the programme, module name, assignment no., title and number of words must be presented on the cover sheet.
  9. All assignments must strictly adhere to the given deadlines. Failure to submit the assignment before the deadline for any reason or a late submission without prior approval and a valid written extension from the module tutor will not be marked and will be awarded a grade G (0) irrespective of the quality of the work. See Student Handbook, section 4.3, page 17. Available on MOVE
  10.  Unacknowledged use of work of others (plagiarism) is regarded as a dishonest practice and will be penalized. See Student Handbook, section 5.7, pages 30-31. Available on MOVE
  11. Any reference to authors and other writers shall be quoted with due acknowledgement in your assignment report using the Harvard Referencing System. For details of Harvard referencing style refer the Student Handbook section 7.2, pages 40-41. Available on MOVE.

 

Assignment 1b. Group Discussion (30%):

1.      The Group Discussion is based on the report (A1a) submitted by the Group, where the same groups formed in Assessment 1a will discuss their written report.

2.      No powerpoint / prezi presentation is required as a part of the Group Discussion,

3.      The Group Discussion will be of 15 mins. duration.

4.      The Group Discussion will be moderated and evaluated by the Module Lecturers.

5.      Each student in the group will be assessed individually. Refer to the rubrics to guide your preparation.

6.      The Lecturers will be looking for evidence of logical arguments, strong communication skills, teamwork, confidence, strength of character, awareness of challenges surrounding IS and purposeful questioning of the information systems used.

 

Submission
  • The Assignment Submission link on MOVE will be open, a week ahead of the submission date.
  • You can submit your assignment multiple times, till the submission deadline. Note that Turnitin could take up to 24 hours to produce similarity reports for submissions.
  • The last submission, within the deadline, will be considered as your final submission.
  • Assignments should be submitted by 6pm on the day of the deadline. There is a grace period until midnight to allow for any technical difficulties, but any assignments submitted after this will be counted as late. Technical problems will not be accepted as an excuse for submitting after the day of the deadline.
  • You are required to tick to confirm the statement: “I confirm that this assignment is my own and all sources have been    acknowledged. I understand that the use of other people’s work or ideas without acknowledgement is plagiarism and could result in failing the assignment”. You will not be able to submit the assignment without ticking this box.
  • In a case of group work, it is recommended that the group should identify a leader who can be responsible for uploading the assignment on Turnitin and to share the feedback received from lecturers with the group members.
  • The similarity percentage of your final submission will be one of the factors considered, for assessing the originality of your assignment. However, the decision to report an assignment for plagiarism is taken by the Lecturers, who mark your assignment.
  • The Lecturers will consider a number of factors such as Assignment type, Part of the assignment where similarity occurs, Nature of similarity etc., along with the similarity percentage of your assignment, to assess the originality of your assignment. Therefore, similarity percentage will not be accepted as a basis for disputing academic judgments regarding plagiarism.
  • Note that the similarity percentage of your submission can change till the submission deadline, if the submissions of other students have similarity to your assignment. Therefore, the similarity percentages are not final, till the assignment submission is closed.

 

Is there a word limit (Number of Words ± 10%)?
2000 +/-10 %

 

What do I need to do to pass? (Threshold Expectations)
·      Understand and apply the concepts related to Management Information Systems.

·      Appreciate the role of MIS and related technologies in building and sustaining competitive advantage.

·      Interpret the concepts and principles of practice from the area of Information Systems and their application to the organisations.

·      Apply contemporary MIS and related technologies to improve business operations and help managers in the process of making strategic decisions.

 

How do I produce high quality work that merits a higher grade?
·      Critically address the tasks with information and knowledge gained through rigourous research, exhibiting critical perspective, and addressing all the requirements of the assessment. You may want to refer to the marking criteria.

·      Your report should exhibit excellent synthesis skills and should be characterised by a balanced and cohesive discussion.

How does assignment relate to what we are doing in scheduled sessions?
 

The scheduled sessions introduce you to Management Information Systems and the relevant concepts that are related to your assignment. The sessions will help you gain conceptual understanding, develop analytical and application skills, which can be leveraged towards the completion of the assignment tasks.

 

 

The group report will be marked based on the threshold expectations and the criteria on the following page.

You can use them to evaluate your own work and estimate your grade before you submit.

No Criterion Weighing (%) Sub Standard / No Attempt

(0 Marks)

Poor

(20 Marks)

Satisfactory

(40 Marks)

Good

(50 Marks)

Very Good

(60 Marks)

Excellent

(70 Marks)

Outstanding

(100 Marks)

1 Critical understanding of the MIS concepts 20 There is no understanding of the core concepts particularly related to the tasks There is poor understanding of the core concepts particularly related to the tasks There is satisfactory understanding of the core concepts particularly related to the tasks There is good understanding of the core concepts particularly related to the tasks There is very good understanding of the core concepts particularly related to the tasks There is an excellent and critical appreciation of the core concepts particularly related to the tasks An outstanding ability to critically evaluate the core concepts particularly related to the tasks
2 Application of concepts 25 There is no evidence of application of the MIS concepts and concepts are not understood There is poor evidence of application of the MIS concepts and concepts are not understood There is a fair understanding of the theoretical MIS concepts and models, which are fairly applied to execute the various aspects of the operations or projects The MIS theoretical concepts and models are well applied to the various aspects of the operations or projects The MIS theoretical concepts and models are very well applied to the various aspects of the operations or projects Excellent application of MIS theoretical concepts and models to the various aspects of the operations or projects A range of models and tools are used to apply and its appropriateness is justified in an outstanding manner
3 Analysis of issues and tasks at hand 25 There is no analysis of the issues related to the tasks There is poor analysis of the issues related to the tasks There is satisfactory level of analysis of the issues related to the tasks There is good level of analysis of the issues related to the tasks There is very good level of analysis of the issues related to the tasks There is an excellent level of analysis of the issues related to the tasks There is an outstanding level of analysis of the issues related to the tasks
4 Ability to create and synthesise 25 There is no evidence of synthesis and value creation There is poor evidence of synthesis and value creation There is satisfactory evidence of synthesis and value creation There is good evidence of synthesis and value creation There is very good evidence of synthesis and value creation There is an excellent evidence of synthesis and value creation There is an outstanding evidence of synthesis and value creation
5 References 5 The references do not clearly comply with the basic requirements of HARVARD STYLE format The references do not clearly comply with the basic requirements of HARVARD STYLE format. The references are inadequate to support the literature used in the report.

Sources used show limited relevance and currency.

The report shows some compliance to HARVARD STYLE referencing, but shows many errors.

 

Very few references quoted which are inconsistent with the amount of literature used in the report.

 

Some sources of information are relevant while others are dated.

The report demonstrates a basic level of HARVARD STYLE referencing, but still contains major deficiencies. No sophistication is evident i.e. Websites do not follow Harvard Referencing style.

Majority of the sources are relevant and current.

The report demonstrates a solid understanding of the basic elements of HARVARD STYLE formatting. In-text citations if presented at relevant areas will lend more appropriateness to the report.

Sources used to support the discussions are relevant and current

The report demonstrates excellent HARVARD STYLE formatting skills. In-text citations are presented at relevant areas.

Consistent use of relevant and current sources that enhance the discussions.

 

Accurate use of Harvard Referencing style.

Student recognizes the concept of intellectual property, can defend him / herself if challenged, and can properly incorporate the ideas / published works of others into their own work building upon them. Skillful use of credible, relevant and current sources of information that augments quality of discussion.

 

 

 

How will my Group Discussion be marked?

 
No Criterion Weighing (%) Sub Standard / No Attempt

(0 Marks)

Poor

(20 Marks)

Satisfactory

(40 Marks)

Good

(50 Marks)

Very Good

(60 Marks)

Excellent

(70 Marks)

Outstanding

(100 Marks)

1 Time Management 5% Student did not meet at to speak at all within the time frame given. Student is always distracted and hardly ever stays on task within the time frame given. Student is occasionally distracted and stays on task within the time frame given. Student is sometimes distracted and stays on task within the time frame given. Student is rarely distracted and stays on task in most of the time given. Student is almost never distracted and stays on task all of the time given. Student delivers all his thought and ideas within the time limit and he/she is never distracted within the time frame given.
2 Level of Engagement 15% Student did not engage with the discussion or presented any ideas Student never has something to contribute to his group discussion by sharing ideas, asking questions, or making plans. Student rarely has something to contribute to his group discussion by sharing ideas, asking questions, or making plans. Student contributes some good ideas to his group discussion and asks questions supported by some critical thinking. Student usually has something to contribute beyond the case to his group discussion by sharing ideas, asking questions, or making plans. Student always has something to contribute to his group discussion by sharing ideas, asking questions, or making plans. Students takes the lead in engaging with the group discussion by sharing ideas and asking questions from and beyond the case.
3 Listening 15% Student does not listen when others talk and continually interrupts when others speak. The student may fail to listen or may show no evidence of understanding his or her group members. This student may also distract the other participants. The student listens but he or she may be occasionally off task. Rarely or never refers to points/discussions made by group members. Student listens when others talk and incorporates or builds off of the ideas of others. The student listens attentively, but may sometime distract the other students in the discussion, but references points made by classmate when speaking. The student listens attentively, does not distract the other students in the discussion, and references points made by classmate when speaking. The student listens attentively, does not distract the other students in the discussion, references points made by classmate when speaking and links them with the literature.
4 Speaking 15% The student does not participate or speak about their ideas. The student is either distracted or overly quiet, or makes remarks that do not advance the discussion. The student Participates but only sometimes offers ideas that move the discussion in new directions. Some distracting speech. Student participates and offers good ideas that move the discussion in new directions. Rarely distracting speech. The student participates regularly, offering ideas that push the discussion in new directions The student participates actively, offering ideas that push the discussion in new directions. No distracting speech. The student participates ideas that push the discussion in new directions beyond the case with examples/references. No distracting speech.
5 Preparation 15% Student did not research about the topic or presented their finding to the group. Student is never prepared to meet with group members and ready to share his research and findings to the group Student is rarely prepared to meet with group members and ready to share his research and findings to the group. Came to discussion with evidence of having given the material a cursory read. Questions were written, but they may not stimulate further discussion. Student is usually prepared to meet with group members and ready to share his research and findings to the group. Student is almost always prepared to meet with group members and ready to share his research and findings to the group. Student came to discussion fully prepared with material read and open-ended questions written.
6 Understanding of the topic 25% There is no understanding of the core concepts particularly related to the tasks There is poor understanding of the core concepts particularly related to the tasks There is satisfactory understanding of the core concepts particularly related to the tasks There is good understanding of the core concepts particularly related to the tasks There is very good understanding of the core concepts particularly related to the tasks There is an excellent and critical appreciation of the core concepts particularly related to the tasks An outstanding ability to critically evaluate the core concepts particularly related to the tasks
7 Behaviour 10% Student does not communicate with the group or always displays disruptive behavior during group discussion Student almost always displays disruptive behavior during group discussion. Student occasionally displays disruptive behavior during group discussion. Student rarely displays disruptive behavior during group discussions. Student almost never displays disruptive behavior during group discussion. Student never displays disruptive behavior during group discussion. Student never displays disruptive behavior during group discussion and encourages other members to calmdown during the discussion.

 

 

Buy Now

Answer Excerpt

The concept of competitiveness xxxxxx started with seminal work on the competitiveness xxxxxxx of nations by Porter in 1990 (Tsai, Song, and Wong, 2009). xxxxx  According to Porter, “National xxxxxxx  competitiveness is an xxxxxx  outcome of a nation’s ability to xxxxxxx  innovatively achieve, xxxxx or maintain, an advantageous position over xxxxxx  other nations in key industrial sectors.”xxxxxx  (Tsai, Song, and Wong, 2009). xxxxx The concept and application of competitive advantage xxxxxxx to tourism and hospitality started after Porter’s (1990)” xxxxxx The competitive advantage of Nations”. With the xxxxxxx application of this concept xxxxxx  to tourism and hospitality businesses, xxxxxxx competitive advantage has increased. xxxxxxxxx Businesses are now adopting xxxxxx different techniques to remain competitive xxxxxx and have an advantage over the others xxxxx (Tsai, Song, and Wong, 2009).

(xxxxx 2800 no of words)



Buy Now