Procter & Gamble Gets Shoppers to Pay Up”

“Procter & Gamble Gets Shoppers to Pay Up”

By Sharon Terlep | January 20, 2021

https://www.wsj.com/articles/procter-gamble-gets-shoppers-to-pay-up-11611144090

Procter & Gamble Gets Shoppers to Pay Up – WSJ
Procter & Gamble Co. sales surged in the most recent quarter, fueled in part by demand for high-end household products from pricey dish soap to a $300 electric toothbrush.
www.wsj.com
Questions:

Summarize at least three trends exemplified by the latest quarterly results from P&G.
Which product categories at P&G are experiencing the highest sales growth? Why?
For what reasons are high-end household products experiencing strong demand in the midst of the pandemic? How does this relate to branding?
What recommendations would you make to consumer product…
:
you should level each question with it’s answer
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Answer Excerpt

“Procter & Gamble Gets Shoppers to Pay Up” By Sharon Terlep | January 20, 2021 https://www.wsj.com/articles/procter-gamble-gets-shoppers-to-pay-up-11611144090 Procter & Gamble Gets Shoppers to Pay Up – WSJ Procter & Gamble Co. sales surged in the most recent quarter, fueled in part by demand for high-end household products from pricey dish soap to a $300 electric toothbrush. […]



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