What is the advantage of Dollar Shave Club on companies like Gillette? What does Dollar Shave Club give to its clients that other razor companies do not provide?

Customer Monetization – Assignment #1
Individual assignment
Due to – Monday, March 22, till 16:00 on the Moodle site.
Assignments should be submitted with font 12, 1.5 line spacing. Please submit between 1 to
3 pages in word (not PDF).
Please read the attached article:
How Dollar Shave Club’s Founder Built a $1 Billion Company That Changed the Industry
Please answer the following questions:
1. What is the advantage of Dollar Shave Club on companies like Gillette? What does
Dollar Shave Club give to its clients that other razor companies do not provide?
2. Why did Unilever acquire Dollar Shave Club for $ 1 billion? Do you think Unilever
made the right move in this purchase? Is there a justification for the purchase
amount? Consider the pros and cons of such an investment for Unilever
3. What are the benefits of such aמ investment for Dollar Shave Club?
4. What are the disadvantages of such a purchase for Dollar Shave Club?
The Customer Mix
1. How did Dollar Shave Club acquire customers at the outset? How do you think new
customers are coming today?
2. How does Dollar Shave Club make sure its customers continue to consume DSC’s
products and continue to be its customers (retain its customers)?
3. How does Dollar Shave Club make sure its customers buy more products (develops
its customers)?
4. How do you think Dollar Shave Club can make use of customer data to increase
profitability? Would you recommend it to improve the service to all its customers?

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Answer Excerpt

Customer Monetization – Assignment #1 Individual assignment Due to – Monday, March 22, till 16:00 on the Moodle site. Assignments should be submitted with font 12, 1.5 line spacing. Please submit between 1 to 3 pages in word (not PDF). Please read the attached article: How Dollar Shave Club’s Founder Built a $1 Billion Company […]



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